Under the new situation of downward pressure on the economy, what upgrading needs to be done in the transformation of the LED display industry
As the global economy gradually enters the new normal of growth shift and development mode transformation, especially under the situation of the epidemic and international trade this year, the terminal market demand of all walks of life has also undergone great changes, and the LED display industry is no exception. In this regard, how should LED screen companies respond? How to maintain the results of industrial change and achieve new development from multiple dimensions such as enterprise strategy, innovation model, and business model?
1.First, the development strategy has been upgraded again.
As early as a few years ago, the "user-centered" business strategy has begun to take root in the LED display industry, with the development of the era of environmental change, to product innovation, efficiency improvement and global layout as a means to better complete the "user-centered" goal has become the main direction of transformation and development of more and more LED screen companies. At the same time, whether it is from technological innovation, product research and development, market marketing, or user interaction and other aspects, screen companies are actively integrating into the "user management" mind map.
It can be seen that more than leading LED screen companies, in recent years, including a large number of small and medium-sized screen companies, distributors, engineering service providers, etc., from the height of business strategy, clear the value of users and the meaning of user management, in terms of innovation and services are focused on emphasizing that "the pain point of innovation comes from the user, the value of innovation goes to the user."This has clearly become a necessary way for industry and enterprise change.
2.Second, the capacity for innovation and change has been improved.
In the current market environment, we must be clear that innovation must be sustained and large investment, rather than phased and speculative; In particular, this year's epidemic and the sharp decline in international trade have made enterprises understand that in the face of the changing times, the means and chips for enterprises to fight against the changing external environment are the ability to create innovation and change.
In recent years, China's LED display industry to technological innovation as the base, has formed the traditional LED display market, the segmentation of the comprehensive development of the industrial plate layout. At the same time, China's LED display industry has actively begun innovative changes in enterprise management, market operation, channel management, service upgrading and other aspects in recent years, which has also become the biggest driving force for the current industrial development. In the future, with the maturity and stability of small-pitch LED, Micro/Mini LED, COB and other technologies, we will see how the force of innovation is to further broaden the business boundaries of industries and enterprises.
3.Third, business model innovation landing.
With the maturity of the industry, more and more screen companies are no longer satisfied with the innovation of LED display industry business. Gradually incubate a series of related innovation projects, including landscape lighting, cultural tourism industry, smart education, etc., so as to give enterprises more development space and track.
In fact, at present, all Chinese LED display enterprises are facing the transition from scale development to high-quality development, and the leap from price war to value war. This requires not only the upgrading of corporate strategy, as well as scientific and technological innovation for the solid foundation of the chassis, but also the support of the business model, * eventually the enterprise will become a platform to incubate more innovative projects, not only for the development of the enterprise, but also through social operation.